Trying to create successful email marketing campaigns but constantly falling short?
Email marketing is known to be a powerful tool for businesses. It’s what creates longevity and long term results. Successful email marketing campaigns have a solid foundation built on trust, rapport and response. Once your email marketing campaign is set up the right way, things will be like clock-work meaning a lot of automation will start working for you on the back-end.
In this post, you will discover how you can take advantage of the 3 key elements of successful email marketing campaigns and transform your results. It’s not rocket-science. In fact, it’s always best to keep things simple so we were able to narrow it down to 3 very important steps that should be implemented for every single broadcast and follow up email. Once consistently implemented, you will be able to create an identity for your company/brand and build a loyal list of subscribers who are anticipating and excited to open your next email.
How To Build Successful Email Marketing Campaigns In 3 Steps
1. Your Subject
When people check their emails, what’s the first thing they see? They see who the email is from and the subject of the email which is the most important part of the email. The main objective for the email subject line is to get people to click your email and open it. Today, we can check our emails from literally anywhere…anytime. People are busy and attention spans have drastically dropped. If your email subject is boring and uninteresting, then there’s absolutely no reason for people to check it out. People will only read your emails if you have a compelling subject line that literally grabs their attention, provokes curiosity and mystery.
There are 5 key elements that should be remembered while coming up with subject lines:
C – Curiosity ex: Our Secret Has Been Compromised! – Here’s What Happened
U – Urgency ex: Hurry! Less Than 24 Hrs left VIP Sale!
R – Relevancy ex: You’re Missing Out! Here’s Why…
V – Value ex: Phones VS Desktops…Who Wins?
E – Emotion ex: OMG! We Broke The Internet!
If you want more people to open your emails, then start by being creative with your subject. A few good tips is to opt-into email lists from top companies and/or brands and see what they’re doing. They are successful for a reason. Success leaves clues so start following and studying those who are doing better than you are. One other good tip is to use our good friend, Amazon.com. What better way to find what words work best than by looking at words that are literally selling by the millions. You can use best-sellers as inspiration for your subject lines. If a book is a best seller, then it means that there are successful elements on it especially on the cover. Use it to your advantage.
2. Your Content
Someone opens your email…now what? Now, it’s up to your content to do the job. Your content is built with the purpose and intention of leading the readers to a separate page. In short, you’re warming them up for the next step which we will discuss in a bit.
Your content should be relevant and should provide value. The last thing you want to do is waste someone’s time. Make it a point to deliver content that’s entertaining, informative and organized. That’s the key to high quality content.
You’ll need to test short vs longer emails and see how your audience responds. The better you are at relaying information and telling stories, the bigger the possibility for your email to get more clicks. At the same time, you won’t create too many complaints or unsubscribes because the content you deliver is on point and relevant to your audience.
Use your emails to pre-condition your subscribers for the next step.
3. Your Call To Action
Your call to action is the reason why you’re sending an email. It may be because you want people to check out your newly published video, like a Facebook post or buy your service and/or product.
At the end of the day, we need to create traffic and make money. That’s what doing business is all about. While it’s not advisable to always sell something in your emails, it’s definitely a good idea to put some links in them. You can link to a blog post, video, status update and every now and then, your sales page.
You can never have successful email marketing campaigns if there’s nothing for people to click on. It’s nice to provide real and authentic value but if we overdo it, then we’re literally sacrificing a lot of potential opportunities.
If you have a a strong call to action in place, people will definitely click on it. It’s your role to lead your email subscribers and tell them what to do next.
If you want to create successful email marketing campaigns, you’ll need to be creative with your subject line, content and call to action.
Conclusion: If you have a strong and powerful subject line in place, you will experience high open rates. People will want to read your content and see what your email is all about. When your content is captivating, valuable and entertaining, people will be drawn into your email. They will be pre-conditioned for the next step, clicking on your call to action links.
One other thing that should be noted is your email frequency. You can’t expect to be a successful email marketer sending one or two emails per month. There has to be consistency in place. It is usually recommended to send at least a minimum of 3 emails per week. This is something that you will need to test with your audience. Different people in different niches react differently so test the waters and see what works best. Once you find it, double down and ride that momentum.