Brand Marketing Strategy – 7 Powerful Ways To Stand Out
Without a doubt, one of the most challenging obstacles companies, especially small businesses, face is having an effective brand marketing strategy that actually works. It’s not easy to stand out. It takes a lot of knowledge, the right team in place, money, effort, creativity and most importantly, time.
With the help of the internet, literally everyone has a voice. It’s so easy to speak out these days. The problem, it’s often very difficult to get heard. Is this something that your business or company can relate to?
In today’s post, you will learn how having an effective brand marketing strategy in place can completely turn your business around. It’s not rocket-science. All it takes is prioritizing and consistently implementing 7 very powerful steps that will allow any brand whether new or old to stand out and have an identity.
The Brand Marketing Strategy – 7 Ways To Stand Out
1. Listen to your clients needs & desires
Your clients/audience/customers should ALWAYS come first. They should always be top priority. If you want to be relevant in their lives, then you need to work on being relevant by providing value to them.
It’s never all about a company and/or brand. It will never stand alone without the people.
If you focus your time, money and energy on the people, everything will slowly start falling into place. People will start liking, trusting, responding and following every step your brand takes. Next thing you know, people are reaching out to friends and family sharing with them the wonderful experiences they’ve had by purchasing your product/service.
Become a problem solver by listening to your clients needs & desires and delivering the solution via content creation, email marketing and social media. Doing so allows your company/brand to speak directly to your audience and guess what…this time, they’re all ears!
2. Create excitement
We see trends being born every single day and literally millions of people in a short amount of time proudly participating. Do you have a clue as to why people actively participate with these trends? Here’s why, they’re not boring! They create fun and excitement. Even more so when more people start getting involved. Remember the ALS Ice Bucket Challenge? It took over the world…literally!
CNN reports more than 17 million people participated in the Ice Bucket Challenge to support ALS and other causes. In the US alone, 2.5 million people donated $115 million to the ALS Association. The organization says the event was probably the single largest episode of giving outside of a disaster or emergency.
Now that’s a lot of people supporting a great cause. What do you think caused this massive success and ‘viral effect’? Well to start off, the word “challenge” alone usually means something out of the blue, exciting and mysterious, wouldn’t you agree? By coming up with a unique, fun and exciting method to spread awareness and raise funds, people from all over the world from billionaires to famous celebrities participated.
Lesson: Share your vision with your audience. Formulate a creative brand marketing strategy focusing on how to best deliver value while at the same time, maximizing customer engagement. (Need help with your brand marketing strategy? Click here now!)
3. Value Time
As the wise man, Jim Rohn, says best “We can get more money, but we can never get more time“.
Time is our most valuable resource. It’s also the most limited. Your company/brand must learn how to work effectively, efficiently and smart. At the same time, you should respect the time of others by delivering only content that is relevant to your audience.
For example, if you promise to solve a certain problem…solve it! Don’t linger around and run in circles. Respect the time of others especially your audience.
In today’s world, attention spans are extremely short. You literally have less than 9 seconds to capture someone’s attention before they’re gone forever. With a solid brand marketing strategy in place, you’ll know exactly what makes your audience tick. By doing so, you can create compelling content that they’ll be happy to spend time digesting.
4. Know your audience inside & out
By knowing who your audience is and what makes them tick, you’re able to give them exactly what they’re looking for. You’ll be able to speak directly to them and this time, they’ll be listening.
Make your audience feel your passion and excitement. If you do this successfully, they will feel the exact same thing. You wouldn’t want to sell steak to vegetarians, right? That’s a waste of time, money and effort. That will also hurt your brand. You may get more reach/traffic but you’ll definitely be ignored and will compile a bunch of complaints.
Use surveys, Q & A sessions, customer support messages, forums, etc. to learn more about your audience’s needs and desires. Then use the information gathered to provide a valuable solution.
5. Be authentic & realistic
People hate being lied to. If you make a promise, make absolutely sure that you can deliver on it. Your reputation and brand is on the line. It’s either people respect and admire your brand or instantly get turned off.
It’s also critical to be authentic. People will spot a fake and will call you out. Instead, focus on the truth. Get your audience involved with your company. Show them pictures and/or videos of the team, the office and various experiences. Give people an insider look and it will make the people feel like they’re part of the process.
In school they call it cheating. In real life, you call it brainstorming. The more heads and brains at work trying to tackle a challenge or issue, the more likely the perfect solution will pop up. An effective brand marketing strategy isn’t a one man process. It takes the whole team. Get your people involved.
Each person has their own strengths and weaknesses. The more people you bring together to brainstorm, the bigger the odds those strengths and weaknesses are balanced out. Get people involved and put those brains to work!
7. Take calculated risks
Want to stand out? Well, it takes guts. Because if it didn’t, then everyone would stand out, wouldn’t you agree? If you take calculated risks, document it and share it with the world, people will admire and respect you for it.
Don’t be scared to take risks. There are 2 possible outcomes when taking a calculated risk and I believe both are beneficial. It’s just my opinion, you’re free to believe what you want but here’s how I see it: 1.) You succeed & create massive progress 2.) You fail but you’ve learned and still created progress because now, you know what doesn’t work.
Failing can be a devastating experience but it can also be groundbreaking. You come out wiser, stronger and more determined to get things done. So what’s there to lose? Either way, you win. Take calculated risks. Don’t be scared and be proud of yourself!
Conclusion: A brand marketing strategy will only work…
…if you put it to work…consistently! You need to know exactly who you are, what you do, what kind of value/quality to provide and what type of experience you can give people. Create meaning and emotion for your brand. Create good memories that are worth sharing.
Do you want a bigger brand? Make bigger promises & deliver on them!
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