Looking for social media management strategies that actually work?
You’re about to discover 7 ‘not so surprising’ social media management strategies that will help optimize your social media campaigns and at the same time, build a strong and stable foundation for long-term results. Being in it for the long haul is always the best strategy. What you’re about to learn are different strategies and habits that if applied consistently, will help maximize and improve your social media campaigns. You’ll be able to hit multiple areas with one stone. You’ll get more traffic, leads and a constant boost for your brand. Sound good to you?
Social media is a powerful tool. If you’re not on it or properly leveraging its capabilities, you’re missing out big time. It’s important to not limit yourself to free strategies only. It’s always a good idea to invest in some advertising as well so you can create instant results while building the foundation for future success.
The 7 ‘Not So Surprising’ Social Media Management Strategies
1.) Them Before You
If your marketing centers around you and/or your company/brand, people will easily lose interest. Gaining and retaining new and old followers will always be a major challenge. Everything changes the moment you decide to include and focus on your followers.
The more you get your followers involved, the more engagement is created. At the end of the day, that’s what we need – more engagement. The more likes, comments and shares we get from our content, the more we know what the people want. The more we know, the more we’ll be able to stay relevant. We’re able to consistently deliver high quality content that speaks directly to your audience.
By responding to other people’s comments and messages, they realize that you care. Instantly, you become more credible and important in their eyes because they know that they can reach out to you and get a response within 24 hours.
A brand with powerful customer support is always respected and looked up to. When customers have problems/issues/concerns and you’re able to solve them, that’s golden! A study shares that even if you’re delayed in replying by 1 hour, you can lose 53% of your audience and never see them again. That’s how important customer support/relations is. It could literally determine who your next customer could be.
The internet carries a wide variety of personalities. You will get some positive and negative comments. For the negative comments, it’s not always wise to delete them. Sometimes you should just hide the comment (Seen only by you and the person who commented) and sometimes you can reply to that comment letting that person know that you are working on a solution or using their feedback to further optimize your processes. That way, you’ll be able to show the world that you’re getting stuff done. If a comment is really obscene and immature, then go ahead and delete it. It’s your page, you’re in control.
3.) Attract Instead Of Repel
These social media management strategies are not rocket-science. It’s actually really simple yet works wonders. One concept that works really well if implemented is attraction marketing. Instead of chasing people around trying to get them to listen, watch or read your stuff, focus on how you can get people to come to you. It’s more effective, efficient and it looks way better. Become the celebrity everyone admires instead of being the person that everyone wouldn’t even look at or talk to.
By using attraction marketing, you’ll be seen as an authority figure. You will start creating more traffic, generate more leads and sales for your business. How awesome does that sound?
How can you start attracting more people? Here’s how:
- Video Marketing (Short 30sec – 3min value videos)
- Cool Visuals (Images with facts and quotes. You can use Canva, a free tool to create cool looking images)
- Daily Status Updates (Fun Facts and Questions/Polls)
- Giveaways (Ebooks, Video Series, Audios, etc.)
Think of this process as fishing. A fish will most likely bite if you have really good bait in place. The higher quality your bait a.k.a. “lead magnet”, the more people will start availing your offer. There’s absolutely no need for you to look for people because this time around, they’re coming to you. (Need help with attraction marketing? Click here to learn the “Guaranteed Growth” System.)
5.) Invest In Ads
Investing in ads speeds everything up. Everything will take time but when ads are running, certain processes are sped up.
By investing in ads, you’re able to laser-target your audience and show them your message. It’s really powerful especially if you know what you’re doing. It’s a must for every business to invest in advertising.
Focus primarily on Facebook advertising. If you happen to master that skill, you will become extremely successful and valuable to the marketplace. The beauty of Facebook is that you can start with a small budget and still reach a lot of people. You can break everything down from a person’s age, gender, location, work history and even education. It’s the most sophisticated and cutting-edge advertising platform out there today. Take advantage of it and use it to scale up your business.
6.) Hold Contests/Giveaways
This creates excitement and anticipation. At the same time, this can help boost organic traffic on your pages. How? Well if there’s a contest and what you’re giving away is exciting and compelling, people will comment, share and even tag their friends because it’s something that they simply cannot miss.
You can hold a contest/giveaway for a product and set specific rules on how people can participate and qualify. In order for people to qualify, the best thing to do is to ask them to: 1.) Like the post 2.) Tag their friends 3.) Share the post 4.) Click the link and enter their email information. You see how powerful this is? You are able to increase your post’s reach while at the same time, build an email list. That alone is priceless.
This allows you to give your followers a unique experience. Through your creativity, you’re able to give them good memories and emotions when associating with your brand. This could prove extremely valuable once used the right way.
7.) Show Appreciation
At the end of the day, you should be thankful for your followers. You can have all the cutting-edge social media management strategies working for you but if you’re not acknowledging your followers, you’re missing the most important piece to your success. Remember, without your followers, your brand is nothing. Everything that your business is today is because of the people that comprise it and that includes your team and the people who admire and follow you.
Take time throughout the day to just post a personal message thanking your followers. They will always appreciate that. You will create long-term followers who literally snipe out your content. As soon as you post something, they will immediately like, comment and share your stuff. Become that brand that people look out for. Leave your mark…leave your legacy.
Conclusion: Everything takes time even creating a winning ad. Go through the process and consistently implement these social media strategies and see how it transforms your business.