The 3 Things Your Business Can’t Survive Without
Running a business is no walk in the park. It takes a lot of work and sacrifice especially during the starting phase. A business is just like a human being having different needs. If these needs are met, it experiences growth. However if these needs are not met, growth and progress are often stunted or even completely stopped.
In today’s post, you are about to discover 3 very important things that your business can’t survive without. That means, out of all daily activities, these 3 should never be overlooked. Once you nail these down to the smallest detail and take action on it daily, your business will experience massive growth and progress.
Your Business MUST Have These 3 Things Happening Daily
These days, if your business does not or lacks online presence, growth and progress could be close to impossible. In order for a business to thrive, move forward and flourish, they must have an online presence especially on the 4 major social media networks: Facebook, Instagram, LinkedIn and Twitter. Some people would even include Snapchat into the mix which I believe has a lot of potential once utilized properly.
Online traffic generation is all about getting as many eyeballs as possible to your website and/or social media pages. There are 3 types of online traffic: Intent Traffic, Non-Intent Traffic & Trust Based Traffic. We talked about them in detail here. If you are able to maximize each type of traffic and use them to your advantage, then your business will always have a steady flow of people checking your stuff out.
Think about it this way, you can build a really beautiful mall with the best shops. However if no one is ever visiting, then what’s the use? The same concept applies for your business. Think of different ways on how you can drive people to your business’ social media pages and/or website. If you have a budget to work with, then it’s definitely a great idea to invest in advertising especially on Facebook.
So you’re getting traffic. Next question is, do you have a way of capturing that traffic? Are you generating leads and building an email subscriber list? If not, then you’re leaving a whole lot of money on the table and at the same time, setting yourself up for short term success.
By building an email list, you are able to capture traffic. What that means is that instead of people visiting your site once, leaving and never to come back again; by sending out an email, you are able to re-invite those people back to your site. It’s literally like instant traffic.
Lead generation is also a way to capture potential prospects and/or future customers. If your autoresponder is set the right way, things can literally happen on auto-pilot. Just like traffic generation, getting a batch of fresh new leads daily is very important. The more leads you get daily, the faster your list grows and the more likely you are to meet someone who would like to buy your product(s) and/or service(s).
A lot of businesses struggle with lead generation mainly because they lack the education, tools and resources in order to successfully capture leads. The biggest tip here is to constantly provide value to hook potential prospects, run tests and track your results. Always try to do better than what was once your best. That means split testing emails, landing pages, headlines, call to action messages, images, etc. The numbers always tells the truth. You can use them to your advantage and constantly optimize your ads/landing pages/content in order to get even better results.
At the end of the day, a business must make money. When all the smoke clears, that’s the real goal. Leads are the lifeblood of business. It’s how businesses can get more customers. With a proper funnel and system in place, you are able to convert those leads into customers…sometimes even on auto-pilot.
With a lot of testing and tweaking, you are able to fully-optimize your results. You’ll find out what works best and be able double down on that.