How To Get More Social Media Followers – 11 Clever Ways That Create Loyal Followers
Social media is the place to be. Anyone that is not on social media or maximizing its full benefits; is leaving a lot of money and opportunity on the table. A study by Shareaholic, shows that social media drives a jaw-dropping 31.24% of overall referral traffic. That’s more than enough of a reason to take this seriously and learn how to get more social media followers that are loyal and responsive.
In today’s post, you will learn how to get more social media followers by consistently integrating 11 simple steps to your social media marketing. Imagine being able to create a loyal fan/customer base on social media. How much of an impact would that create for your business? My guess…it’s a game-changer!
These tips are universal meaning they work great on any social media platform. The top platforms to focus on and create a presence are: Facebook, YouTube, Twitter, Instagram, Pinterest, Google + and LinkedIn.
How To Get More Social Media Followers – 11 Simple Steps To Follow
1. Always Post High Quality Content
High quality content is king. There’s no use to post average or junk content. The idea is to stand out.
Once consistently implemented, you will start seeing a pattern on what type of content works best. Knowing how to get more social media followers through content creation is a powerful asset for any business.
The best way to create high quality content is through blogs, videos and status updates.
To maximize deliverability and effectiveness of content creation, keep in mind 3 things while creating content: Be informative, be entertaining and be engaging.
Remember, your content is all about your audience. Focus on them. Their time is valuable and you should be considerate with their time. Make it worthwhile by providing exactly what they’re looking for and deliver it in an informative and entertaining way that’s extremely focused on creating engagement. The more engagement your content gets, the better. Focus on that.
2. Write A Compelling Bio
People will want to know who you are, what you stand for, why you do what you do and why they should even consider spending time on your stuff.
By writing a bio, you are giving people a quick look on what you and your company is all about. It’s your time to be unique and creative. A great bio is your opportunity to create a strong first impression.
“I want you to think of each social media profile you create as a landing page for your brand. This landing page is possibly the first encounter that someone is going to have with your brand, and you will want that first impression to be golden and make the visitor want to know more about you.” – Kissmetrics
Your bio should include the following: Your full name + nickname if you have one, username, a great profile picture & cover photo, a link to your website, your experiences and background. This gives people a quick look into your life and could be your key to gaining not only followers, but also possible alliances and customers.
3. Use Proper Hashtags
In the old days, we call it the number or pound sign. Today, it’s called a “Hashtag” and it’s become a major key player in the online world. Kids, teens and adults use it for various reasons. Businesses should be using them, too. It’s a great way to deliver great content to a targeted audience. Think of it as a free targeting tool.
By using hashtags, you’re able to filter and categorize your content online making it easier for like-minded people to find them.
Take some time, do some research or even create a list of hashtags that works best for your business.
4. Add Social Networks To Your Blog/Website
When people see that you have a social media presence, they instantly feel a lot more comfortable. It’s important to give people access to your social media networks so that they can connect, communicate and build a relationship with you and/or your brand.
This will allow you to create your very own online community. Depending on how you run things, your social media networks could become the most valuable asset in your company. Imagine having your very own list of people who actually want and need what you have to offer.
By being on social media and sharing your profile links, you’re able to consistently update your followers for free. Talk about spreading a message efficiently and effectively. What’s even more powerful is allowing people to engage with your posts thus creating more exposure and awareness for your brand/company.
5. Run Ads/Boost Posts
By running ads or boosting posts, you’re able to reach even more people with your message. The key to mastering how to get more social media followers quickly and effectively is by running paid ads.
For as little as $5/day, you can spread your message and create awareness to a targeted group of people. Then as you see results, you can start scaling up. The key here is to just do it.
Facebook for example, it’s a lot harder now to get organic reach.
“If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates.
Sad, but true.
For years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere.
Here’s the truth about marketing on Facebook now: You need to use Facebook ads if you want consumers to discover your business.
The good news? You don’t need a huge budget.” – Inc.com
Facebook advertising is a top skill that needs to be mastered and understood these days. It’s in demand. If you know what you’re doing, whatever you’re spending will pay for itself. The best part about this strategy is it creates long term results by giving you more followers and customers.
6. Engagement Is Top Priority
You should always prioritize engagement. The more people that engage in your content means you’re getting more likes, comments and shares/re-tweets. This is really powerful. It creates a 2-way communication that allows customers to respond and share their thoughts. Any brand/company that knows how to gain more social media followers by maximizing engagement will always have respect and power.
Center your content around your followers. Meaning, make it about them. Make it fun and entertaining yet extremely informative. Ask questions and get your followers involved. Make them feel like they’re an important part of the process and that’s because…they are!
According to a study,78% of people’s purchase decisions are impacted by a company’s posts on social media. The better your posts, the more likely people will buy your product/service. Again, focus on getting as much engagement as possible. Always respond to comments, questions or concerns.
7. Make Sure Content Is Shareable
Make sure your content is shareable. Now what exactly does that mean? It means that what you post should look good and presentable. Make sure it’s not graphic or inappropriate. Provide content that is so compelling that people won’t think twice about checking it out and sharing on their profiles. Be unique and creative with this step as it increases your chances on getting more shares.
If you’re sharing images, designing it and making it look cool and presentable is important. Use www.Canva.com which is a free tool for your images.
8. It’s Not All About You
If you take a look at all the social media experts, you’ll notice one common thing; it’s never about themselves 100% of the time. They know how to get more social media followers the right way and be perceived as an industry expert.
The more you focus on providing value to your customers and followers, the more relationships gained, trust and response built. Center your business around value and find out the best ways on how you can creatively deliver it to your followers.
The more you get your followers involved, the more responsive they’ll become. The key here is to look for common problems and be the brand/company that provides the solution. People will praise you for that. They will always appreciate it. This simple step will build your brand even more. Go the extra-mile and provide value.
9. Reach Out & Connect
Don’t just leave people hanging. If they leave a comment or send a message, take some time to respond. Great customer support is always a major key player in any business.
A good number of people will inquire more about what it is you’re offering. It’s absolutely critical to reply to questions and concerns quickly. People have a shorter attention span these days. That means, that even if you’re delayed in replying by 1 hour, you can lose 53% of your audience and never see them again.
At the end of the day, the key to long-term success is building relationships. By staying on top of messages, comments and concerns, you’re able to be proactive showing people that you do care about them and you’re a trustworthy company/brand.
10. Stay Active
You can’t just post something today and expect tons of feedback and results. That’s not how it works. If that’s how someone thinks/operates, then they don’t how to gain more social media followers.
A successful social media campaign requires a lot of time and effort. It’s the key to getting in people’s radars and spreading awareness. When people do a little research about your company/brand, they will always check out your social media profiles to see how you’re doing. The more activity and engagement you get, the more authority you have in their eyes.
11. Study Your Competition
There’s a lot to learn by studying your competition. You’ll see what works best and be able to model your campaigns after them.
Take some time and study your competition. See what works best for them. If you’re in the same niche, odds are, the same strategies and concepts will work for you too.
Conclusion: As you can see, learning how to get more social media followers is not rocket science.
It takes a certain mindset and habit pattern to follow. It takes a lot of consistency to get things going. Experiment and see what works best.